ignominy

nöyryytys Great dishonor, shame, or humiliation.
2014, Daniel Taylor, England and Wayne Rooney see off Scotland in their own back yard (in The Guardian, 18 November 2014)http://www.theguardian.com/football/2014/nov/18/scotland-england-international-friendly-match-report

It was tribal, almost relentless and, in the case of the official England band, there was a degree of ignominy, too, for repeatedly playing a tune for which the words go “Fuck the IRA”, something that could lead to a full breakdown of their relationship with the FA.

Calvin: Our great plan backfired and Im'' the one who got soaked! Oh, the shame! The ignominy!